Leads Analysis Based on Business Intelligence on The Application of Sales Force Automation

Abstract: This study aims to produce a computer application that is able to classify banking leads by analyzing each leads based on business intelligence on sales force automation applications. The classification is potential leads, regular leads, and dormant leads. Data obtained from Bank OCBC NISP Branch Seminyak - Bali transaction records from customer’s data and their transactions. Applications are tested using blackbox testing and usability testing. Blackbox testing shows that each part of the application provides results that are in line with the expected output. Usability Testing shows a value of 79,286 which means the application is acceptable and easy to use. Keywords : Black Box, Business Intelligence, Data Mining, Sales Force Automation, Usability